Saturday, November 13, 2010

Jay & Gucci

Jay-Z has teamed up with fashion house Gucci to promote his upcoming book Decoded How could a fashion label support Jay-Z’s new book, you ask? Well the rapper turned author has partnered with Frida Giannini, the creative director of Gucci, to create an exclusive leather bomber jacket which features a breakdown of “Blue Magic” printed on its lining.

This jacket is just one way to sneak a peak of Jay-Z’s new book. Apparently he has placed 300 pages of his book in random places all over America, including NYC, Las Vegas, and Miami. Decoded will drop November 16, but if you cannot wait the one of a kind bomber is being sold exclusively at the Gucci flagship store located on 5th Ave in New York City.


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