Tuesday, February 15, 2011

Collaboration Between Reebok & Swizz Beatz (SICK)




Prepare to create and collaborate like never before. Like Reebok Classics on Facebook to get the latest updates on what's coming.

February 15th 2011, A multi-talented creative known for pushing artistic boundaries as a producer, artist and designer, Swizz Beatz is bringing his passion for innovation, fashion, design, music and art to Reebok Classics.

In this unique partnership, Swizz Beatz will actively engage with the brand on many levels, from developing various initiatives to working with product.

His first role will be as the curator of the Reestyle Collective. A group of artistic minds from across the globe, the Reestyle Collective will conceive and produce a wide range of creative content in the realms of dance, music, art and style - the communities in which both Swizz Beatz and Reebok Classics thrive.

Mega-flashy pink fishscale version created specially for the 2011 Grammy’s (where Swizz and Jay-Z won an award for ‘On To The Next One’.)

Officially announced today at PROJECT show in Las Vegas, artist Swizz Beatz has teamed Reebok Classics to develop various initiatives including a signature sneaker.

Grey and Neon Green
-Is(Smile)-

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