Friday, May 20, 2011

Jordan Brand's First Female Representative: Maya Moore

Maya Moore
The Jordan Brand has signed a female to an endorsement deal, the first since the athletic apparel and brand of shoes open its doors in 1985. After more than twenty-five years of no major female representation in the brand’s marketing, this marks a major step by the brand to sign an endorsement deal with Top WNBA draft pick Maya Moore. Moore, a forward, was selected by the WNBA’s Minnesota Lynx and she is considered one of the best players to turn pro in years. While playing at the Univ. of Conn, she won two national titles and was selected as Associated Press’ Player of the Year twice.

By becoming the first female endorsed by Jordan brand, she will be in the position to become the female icon for all sneaker collects and basketball enthusiasts. Moore will play her first game as a professional basketball player on May 24, 2011. 


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