Wednesday, August 29, 2012

How to Create a Shitty Brand

I recently read an article on Fast Company, and while it’s about Best Buy and their big fail of a branding strategy, it also contained the diagram above, which is pretty poignant and just as relevant to huge companies as Best Buy as it is to little independent streetwear brands trying to find their place in the market. 

Take notes. 

via - Mashkulture


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