Tuesday, April 22, 2014

THIS IMAGE COST $9,170 to make...

This image cost $9,170 to make. In order to create this image I had to use my $2500 Camera, $2300 Lens, $20 Gas, $675 Manfrotto tripod, $2,800 Macbook Pro, $875 Editing software... that totals $9,170. 

 Now add to this the amount of time you spend on the image... driving, location scouting, prep, shooting, and post production. Of course this single image didn't cost me that much to shoot, but that's how much the gear costs and what goes into a shoot.

So when folks ask to use your photo for free (your lucky if they ask cuz most people just take it), tell them that it wasn't free to create. Instead of giving away your work for free (if you feel obliged to use your art for charity), start giving it away at cost. Meaning, charge a minimal fee for what it cost you to make the image. If its not free to create and you give it away FOR FREE, then essentially you are paying out of pocket to let someone use your photo. If that's what you're into, then by all means.. keep giving. But if you art is your business, then you have to treat it like a business.

Via - Mustafa Davis

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